Tuesday General Session

While Monday’s General Session was packed with big announcements, Tuesday’s General Session was focused on key insights and actionable strategies for a successful 2025 and beyond. Duro-Last® legend and familiar face Jason Dark led an informative and detailed presentation focused on leveraging your partnership with Duro-Last to differentiate yourself in the competitive marketplace. Jason explored key product advantages, real-world sales tactics as well as Duro-Last’s comprehensive support, highlighting how each is designed to help you stand out from the crowd.

 

Following Jason’s presentation, our highly anticipated keynote speaker Willie Robertson took center stage. Willie, known from his time on the hit reality television show Duck Dynasty, shared insights from his path as a young entrepreneur in elementary school to CEO of Duck Commander. His practical business tips, such as staying true to your brand, valuing hard work and adapting to changing markets, provide valuable lessons to take home to your own business.

​

The session also celebrated outstanding achievements within the Duro-Last family. DCA Commercial Roofing claimed victory as the Roofing Challenge champion, while Duerson Corporation earned the prestigious Roof of the Year Project Award for its exceptional installation at Grinnell Mutual Reinsurance in Grinnell, Iowa.